I think it’s pretty safe to say that no one lists their home for sale “just for fun.” Sure, some sellers are not anxious to move. Others may have the financial means to leave their home vacant. But by and large, most sellers hope some smart buyer will see how special that home represents and snatch it right up.
But sometimes, that doesn’t happen. So what do you do? Well, the first thing should be to step back and take a look at whether it may be you who is blocking that sale.
If your house is having a tough time attracting buyers, here are 8 common mistakes which you may be making:
- Being Unrealistic with Pricing
The number one cause of stagnant listings is pricing them well above their market value. This is even truer in vibrant communities with a large number of similar properties up for sale.
If you’ve been having a difficult time attracting offers for your home, consider talking with your agent about the listing price. Or, if you’re going at it alone – contact a broker to request an estimate of value based on comparable sales and listings.
- Failing to Bring In a Professional Cleaner
If you’re no longer living in the property that’s for sale, there’s absolutely no reason why it shouldn’t be move-in ready and spotlessly clean. No house, townhouse or condo hunter is going to walk into a dirty home and want to call it their own.
And regardless of how well you think you cleaned when you moved out, it’s highly likely that you didn’t get it all. To encourage better results from future showings, invest in the minor cost of hiring a professional cleaner to come in and make your house truly shine.
- Sticking Around for Showings
Sure, you probably do know your home better than anyone – even your Realtor – but sticking around for showings isn’t going to help get it sold. While the urge to stay and point out all of the good features of your house may be strong, it often causes potential buyers to feel uncomfortable while looking around. Your presence makes it far more difficult for them to imagine themselves living in the property. So when buyers come in, take my advice and take a walk.
- Avoiding Natural Lighting
Florida is known as the Sunshine State for a reason. And though you may not want to spend too much time outside during the warm summer months, your home will come across as a happier place if you let in lots of light. Covering up your windows and blocking natural light may cause your home to appear closed-off and depressing. This will drastically cool its chances of selling, regardless of how hot the local housing market is.
- Underestimating the Importance of Curb Appeal
Your home may be listed at a perfect price. However, if you underestimate the importance of curb appeal, there’s a good chance that prospective buyers may drive by without even stopping knock on the door. Thanks to the Internet, buyers can check out vast numbers of listings with just a few clicks of a mouse. So if your home isn’t attractive from the roadside, it probably won’t make the top ten in their final list for showings.
- Expressing Your Unique Taste and Style
There’s nothing wrong with having your own unique style, but you may want to tame the urge to show it off when it comes selling your home. Sure, those lime green walls in your living room may be right up your alley, but there’s a pretty good chance that the majority of prospective buyers won’t feel the same way. Stick with tame colors and designs when it comes to listing your house. Those neutral colors may be narrow in range, but they’ll attract interest from a very wide range of buyers.
- Using Bad Photographs
As we are constantly reminded, the home buying process has increasingly moved online over the past decade. As a result, the ability to accurately represent your property through photographs has become more important than ever. According to the National Association of Realtors, 42% of buyers begin their housing search online, while 90% use the internet during some point of the home-buying process. And out of those who use the internet to find their next residence, 87% consider good photographs very helpful in choosing a property.
- Selling Real Estate on Your Own
Listing your house “for sale, by owner” (FSBO) may sound attractive if you’re trying to avoid paying commission. However, it may be costing you more than you realize if time is of the essence. South Florida brokers work with local properties day-in and day-out and know exactly how to connect your listing with the right buyers in your area. That may be why more than 90% of FSBOs eventually list their property with real estate brokers.
If you’re thinking about selling or buying a home, please give us a call.